The Malibu rehab model seems to be out there on the cutting edge of drug alcohol treatment. Call it what you want alcohol abuse, alcoholism, drug addiction, drug abuse, chemical dependency or substance abuse. They all require treatment. The rehab industry has been around for 75 years yet they have not really changed all that much. Then, in true California style, Malibu rehabs came along and saw how much better drug rehab could be and went about taking a quantum leap forward. They have raised the bar to a new level of therapy, education and how to live a happily without drugs or alcohol.